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Italplastic
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Italplastic, C.A. is a Venezuelan family business that was founded in the 1970s by Italian immigrant Antonio Pietri, who had extensive experience in the plastics industry. Antonio started up his company with a business partner and a close friend and then later brought his children in to the company in different roles. The business grew into a company of 350 workers that had a turnover of some USD 7.5 million a year, and had even made small inroads in the Colombian market and in some Caribbean countries. His only male child, Alessandro, graduated from a renowned Venezuelan business school and was first integrated into the company as deputy president. In mid-2005, Antonio appointed Alessandro general manager, and he became president of the board of directors, of which his two daughters were members. Alessandro tried to make several changes and outlined a strategy that would grow the company through involvement in external markets; however, he faced opposition from his father and several employees. At the beginning of 2009, he began to question his future in the company. He repeatedly asked himself the question: Should I stay in the family business or take another path?