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Bosch India's Starter Motor and Generator Division: Pioneering a Network Form of Organization
內容大綱
The case describes a situation faced by the Starter Motor and Generator (SMG) Division of Bosch Limited in India as a consequence of the global restructuring of the Bosch Group in 2007. The SMG division had not earned profits for 22 years since its inception, but was accommodated as part of the India operations of Bosch Limited as other divisions cross-subsidized the division. However, after the restructuring, the division became part of the global product division which had no incentives to tolerate the continuation of a loss-making division. The local management was forced to make strategic and operational changes to make the division viable to avoid the harsh decision of closing down the operations of the business. The case briefly describes the operational changes that were implemented to improve profitability, and then focuses on the strategic decision related to choice of a new business model which had consequences for the organizational structure that was adopted.