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Biocon Research: Preparing for the Bio-Pharmaceutical Transition
內容大綱
This case is based on Biocon Group's (NSE: BIOCON, an Indian biopharmaceutical company) R&D unit and fully owned subsidiary - Biocon Research Limited (BRL). This case involves study of R&D management processes followed within the company and the imminent decision on the organizational & structural change within R&D unit at the wake of changing business contexts and aspiration of the company. The case outlines the overall environment of the bio-pharmaceutical industry across the world and in India, and introduces readers to the events leading to the organization change and the execution of change management by the corporate leadership. The case captures the transition of Biocon, from an enzyme manufacturer to the technologically challenging space of biopharmaceuticals. This transition provides scope for learning various aspects of organization development such as building organizational and technology capability, creating processes and structures that support R&D initiatives, managing and measuring a portfolio of varied product development projects, and developing an innovative organizational culture.