學門類別
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- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
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- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
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- Business & Government Relations
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- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Elite - The Digital Mattress Company
內容大綱
François Pugliese acquired Elite Beds in Etoy in a small buy-in in 2006 and then proceeded to re-invent completely its business, first by pivoting its business model and introducing Smart Leases and then by digitizing it, turning the mattress into a true technology platform, with dozens of innovative projects in the pipeline. As he proceeded to the conference room for the Board meeting in April 2017, François wondered whether it would help to prioritize the projects, and if so how? Did these projects effectively represent another pivot for the company again? Was it time to force change again? Learning objective: Managing growth, engineering a buy-in, financing deals, strategic pivots, business model changes, innovation management, digitalization of the mattress, technology platforms, growth management, innovation portfolio management.