Blue Ocean Strategy Implementation: Real-Life Learning and an Interactive Game

How to implement blue ocean strategy? What are the organizational and management risks and how can a leader attenuate those risks to build execution into strategy successfully? The case "Blue Ocean Strategy Implementation: Real-life Learning and an Interactive Game" brings the implementation principles of blue ocean leadership to students, entrepreneurs, and executives alike in a comprehensive and effective way. First, it introduces two different real-life examples of successful and failed blue ocean strategy implementation. It sets the ground for learning key frameworks of blue ocean leadership for strategy execution: tipping point leadership and fair process. Aided by the accompanying lecture slides, the foundations of strategy implementation are taught in depth by addressing four types of organizational hurdles in strategy execution - cognitive, resource, motivational, and political - and how tipping point leadership allows organizations to overcome them fast and at low cost, while fair process builds trust, commitment, and voluntary cooperation deep in an organization. Finally, principles and concepts of tipping point leadership and fair process are applied through an interactive game, creating an engaging and lively classroom experience with deep learning. The interactive game is online, with professors receiving free access to it.

• Change management
• Interactive learning
• Leadership
• Strategy execution
• Employee engagement