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MOVE Guides (B)
內容大綱
It was August 2014. The MOVE Guides team had successfully converted two of their initial pilot clients into paying customers whose employees were delighted with the company's support of their moves. Brynne Kennedy and her team were successfully closing a couple of additional lump-sum clients regularly. But customers old and new were asking MOVE Guides to offer managed moves, too. Was such a strategy scalable? What sort of business model would be sustainable long term? Could MOVE Guides take on the established competitors in the managed-moves segment? Her team, including her investors and her closest and most trusted advisor, was divided. Was this the right thing to do?