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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
healthymagination at GE (in 2011)
內容大綱
Jeffrey Immelt started his tenure as General Electric's CEO in what would be called the "Decade from Hell". It started in 2001 with an economic depression due to the 9/11 terrorist attacks and was followed by the global financial crisis in 2008. GE's stock price fell 13% in a single day after missing its quarterly earnings forecast in 2009. On the heels of that loss, Standard & Poor's downgraded GE's AAA credit rating. Despite Jeffrey Immelt's efforts, the share price reached its all-time low of $6.66 on March 5, 2009. By 2010, GE's market capitalization was cut in half to $200 billion. Immelt knew that something had to change with GE's Corporate Strategy. He focused efforts on innovation in energy and healthcare that became known as ecomagination and healthymagination initiatives. Ecomagination sought innovative solutions to ecological challenge while healthymagination focused on delivering solutions for the healthcare industry. By 2010, the efforts from these initiatives had restored some of GE's market capitalization, but were far from the original $400 billion that he had inherited as CEO. Was Immelt's strategic plan enough to carry the company back to its former glory? And, would investors have the patience to stick o this path?