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Best Buy Co., Inc.
內容大綱
CEO Hubert Joly has successfully tackled BBY's two main problems-declining comps and margins-and engineered a financial turnaround within his first three years on the job. Now Joly must develop and implement a strategic plan to create a sustainable competitive advantage for BBY in the highly competitive, electronic retail industry. With only 10 percent of revenues coming from online sales, BBY is still predominantly a bricks-and-mortar store with an online presence and has not yet transformed into a "bona fide, multi-channel retailer." To be successful, Joly knows that his strategy must garner the support and involvement of all of the company's main stakeholder groups: customers, employees, vendors, investors, and society. The case also provides an overview of BBY's main competitors: Circuit City (now defunct), Walmart, Target, Apple, and Amazon.com.