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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Tesla, Inc.
內容大綱
The case is set in January 2020 and the case protagonist is Elon Musk, co-founder and CEO of Tesla, Inc., a fully integrated sustainable energy and transportation company. The case sets up real-world, factual problems that Elon Musk and Tesla face, including how to scale-up production profitably while launching several new models at the same time. Future demand in Tesla's key markets-the United States, China, and Europe-is also uncertain. Tesla, Inc. employed about 50,000 people worldwide and boasted a market capitalization of $150 billion, an appreciation of more than 6,000 percent over its initial public offering in 2010. This made the electric vehicle startup more valuable than GM, Ford, and Fiat Chrysler combined and the second most valuable auto company globally, only behind Toyota Motor Corp. but ahead of the Volkswagen Group, the world's two largest car manufacturers. To put Tesla's stock market valuation in perspective, in 2019, GM and Ford combined made more than 10 million vehicles while Toyota and Volkswagen each made over 10 million. In comparison, Tesla made less than 370,000 cars.