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Rivian Automotive, Inc.
內容大綱
The protagonist of the case is Robert Joseph (RJ) Scaringe, Rivian's founder and CEO. Rivian designs, develops, and manufactures electric adventure vehicles such as pickup trucks and sport utility vehicles (SUVs). From its peak, Rivian's market capitalization had fallen to $18 billion, down almost 90%. In 2022 alone, Rivian's stock had dropped 82% while the tech-heavy Nasdaq-100 index had fallen by 34%. To make matters worse, in the first nine months of 2022, Rivian lost over $5 billion, bringing the new venture's total losses to more than $11 billion. Given persistent post-pandemic supply chain challenges, combined with an adverse macro environment because of high inflation and recessionary pressures, he is fretting about how to produce 50,000 vehicles in 2023. Low employee morale and executive turnover complicate an already challenging situation.