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Tesla, Inc.
內容大綱
The case is set in 2023. The protagonist is Elon Musk, CEO and Technoking of Tesla, Inc. The vertically-integrated clean technology company designs, develops, manufactures, and sells high-performance fully electric vehicles (EVs) and energy generation and storage systems. Tesla had sales of $81 billion and generated over $12 billion in net income in 2022. Tesla's stock market valuation peaked at over $1.2 trillion in early 2022. Tesla's market cap had fallen by more than 50% to $600 billion by spring 2023. When introducing Master Plan 3, Musk reiterated that Tesla would produce 2 million vehicles in 2023 and then increase its production rate by 10x to reach 20 million EVs annually by 2030. Tesla would also be prominent in transitioning the global economy to sustainable energy. The Tesla CEO was surprised that investors were not impressed with Master Plan 3, as Tesla's stock dropped by 6% the next day.