學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Carolina Pad and the Bloggers
內容大綱
Carolina Pad had received several requests for cash payments from internet bloggers in exchange for product reviews. The requests were for relatively small amounts (none more than $1000). The company believed that paying the bloggers' would offer a significantly higher rate of return on their promotional dollars than traditional advertising or other forms of promotion. Like many other companies, Carolina Pad provided review products to bloggers, but questioned whether cash payments were somehow different. The case examines the ethics of making cash and in-kind payments to bloggers for product reviews. The case also examines the question of whether bloggers are journalists and should adhere to the same journalist standards as news reporters or simply writers of internet infomercials.