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- Teaching & the Case Method
最新個案
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Meituan-Dianping: From Startup to Tech Giant
內容大綱
When Meituan merged with Dazhong Dianping in 2015, the company was no longer the fledgling startup it was in 2010. Founded by Tsinghua alumnus Wang Xing, the newly-formed Meituan-Dianping was valued at US$18 billion, joining an exclusive club of "decacorns," or startup "unicorns" worth at least US$10 billion. Soon, the company's first post-merger fundraising amassed US$3.3 billion, the highest amount the world had ever seen at that point. Our case describes how Meituan-Dianping grew from a simple group-buying website to a diverse online platform that offered products and services ranging from airfare to food delivery. It focuses on Wang's rationale and ethos, particularly how they informed and shaped Meituan and subsequently Meituan-Dianping's strategy. It describes the challenges of entrepreneurship and tech innovation, focusing on management and leadership in a dynamic and intensely competitive environment. It also highlights the considerations behind choosing the right business model during a firm's formative period, illustrating how the firm's positioning (e.g., "Meituan is not a Groupon clone") may influence talent recruitment and even fundraising efforts. Our case is suitable for graduate management/business and executive development programmes that include entrepreneurship, tech innovation, or strategy, as well as those with an international focus, especially on China.