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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Google out of China
內容大綱
Despite concerns about censorship and putting users in jeopardy, Google decided to launch Google.cn in 2006. Google stated that it would monitor conditions in China and even reconsider its approach to China if warranted. Three years later, in December 2009, Google detected an extensive and sophisticated cyber attack that targeted companies and specific employees within the companies. Google investigated the attack and announced that it would change its approach in China. Google would no longer censor results in China and acknowledged that this move might result in shutting down Google.cn. It then moved its search business to Hong Kong to outside the great firewall. This case explores the ethical dilemmas raised by Google's foray into the Chinese market while trying to adhere to its motto of "Don't Be Evil." The case also identifies the market consequences of its decision to withdraw from China and the reactions of its competitors and Chinese firms with which it had been working.