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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Uber: 21st Century Technology Confronts 20th Century Regulation
內容大綱
Uber, which began operations in 2010, provided a service that allowed customers to call for a limousine using their mobile device. A car would arrive within minutes, and the fee for the trip (including gratuity) would be charged to the customer's credit card. The service was more expensive than a taxi, but cheaper and more responsive than a conventional limousine service. Uber did not own limousines, but contracted with existing, licensed, limousine owners and drivers. By mid-2012, it had service in 16 cities, mostly in the United States. Taxi and limousine operation are heavily regulated at the city and/or state level. Uber's business model did not fit into the conventional regulatory framework for either taxis or limousines, and the company faced intense opposition by taxi drivers and regulators in some cities. The case focuses on Uber's regulatory challenges in Washington, D.C. In July 2012, the Washington D.C. City Council was preparing to vote on a measure that would legitimize Uber's existing operations, but prevent it from offering a planned lower-priced service. The case explores how the company dealt with regulators as part of its corporate strategy.