Brave New Workplace

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The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 5, Brave New Workplace (16 pages), the author looks at how the concept of a career has changed with the emergence of the creative class. He describes how creative workers have abandoned traditional career paths to seek out opportunities that offer greater potential for personal, creative contribution. He expands his original theory about the economic mobility enjoyed by the creative class by examining the results of the economic uncertainty in the past decade. The author explains why he believes that the traditional social contract between employer and employee is crumbling and looks at how growing trends in independent workers could ultimately impact society.
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