No-Collar

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 6, No-Collar (22 pages), follows the author's original arguments about the advent of a more casual, open work culture. As he suggested ten years ago, casual dress code, flexible schedules, and open office environments have now become commonplace. These changes, says the author, are part of what enable creativity to thrive. He looks at the challenges of these trends and where our "24/7" access to technology have led, all of which have resulted in longer work hours. The author presents SAS Institute as a real-world example of how a large organization can successfully sustain a creativity-friendly environment.

• Change management
• Talent management
• Finance and investing
• Innovation
• Creativity