Time Warp

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. Chapter 7, Time Warp (8 pages), begins the third section of the book which focuses on life outside of work for the Creative Class and examines why this group suffers from not having enough time. Not only has technology enabled our jobs to follow us wherever we go, but the creative process is not constrained to work hours. While this allows new ideas to thrive, it creates stress for the service industry that must support the 24/7 creative worker and, ultimately, for the workers themselves because the line between work and life is blurred. Florida writes about the trend of "time deepening," which is to get more out of our time by speeding up activities, substituting one quicker activity for another, multi-tasking, or compartmentalizing time.

• Innovation
• Talent management
• Change management
• Finance and investing
• Creativity