The Experiential Life

The Rise of the Creative Class, Revisited is an eighteen chapter book published in 2012 by Basic Books and written by Richard Florida, of the University of Toronto's Rotman School of Management and New York University. The author presents a revised and expanded version of his classic work, which pioneered the idea that our society is in the midst of a fundamental economic and cultural shift led by an emerging class of people, defined by their occupations as the Creative Class. He argues that human creativity has become the pivotal force at the heart of current societal change. Supporting his theory with substantial research and grounding his arguments in classic historical and economic thinking, Florida sheds new light on successful Creative Age companies and cities. In Chapter 8, The Experiential Life (24 pages), the author shows how the Creative Class pursues life outside of work in a ways that are radically different from their predecessors and other classes. He argues that creative people are drawn to social, eclectic, and interactive experiences. He expands his original data to substantiate the case for this class's preference for hands-on experiences, such as participating in physical activity rather than watching sports, and listening to grass-roots bands rather than symphony orchestras. He describes why hands-on experiences are valuable for creative people and actually extend the "creative experience" outside of work. The author also looks at the risks and challenges of this experiential world.

• Change management
• Creativity
• Finance and investing
• Talent management
• Innovation