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Cambria Health: Failure in Vision, Strategy, or Execution?
內容大綱
As CEO Rick Siegrist signed the paperwork to dissolve his three-year-old startup Cambria Health, he pondered what had gone wrong. He had started the company to provide a turnkey software and technical solution to health care organizations that wanted to introduce shared medical appointments to improve patient care. But after several successful beta sites, the company was not able to achieve sufficient traction to continue. After over a year of inactivity, he decided to officially "pull the plug." Rick had previously co-founded three successful healthcare software companies before starting Cambria Health. He wondered what was different with Cambria. Was it a failure related to the idea or vision? Was it the strategy or business model of the company? Execution? Other reasons? Rick knew that he and fellow entrepreneurs liked to talk a lot about their successes, but not much about their failures. Perhaps there was more to learn from those failures regarding future opportunities.