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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Saving the Business Without Losing the Company
內容大綱
When Renault and Nissan entered into a strategic alliance in March 1999, Nissan was in trouble. The Japanese automaker had struggled for 8 years to turn a profit. Its margins were notoriously low, and purchasing costs were 15% to 25% higher at Nissan than at Renault. Adding to the cost burden was a plant capacity far in excess of the company's needs. And the company's debts, even after the Renault investment, amounted to more than $11 billion. Either Nissan would turn the business around, or it would cease to exist. A veteran of turnarounds at Renault and Michelin, Carlos Ghosn was asked by Renault's CEO to go to Tokyo to save Nissan. He faced an uphill battle as a non-Japanese, non-Nissan outsider--and he knew it. In this first-person account, Ghosn tells the story of Nissan's turnaround. He explains how he relied on cross-functional teams. Ghosn also contends that success is not simply a matter of making fundamental changes to a company's organization and operations; the company's identity and the self-esteem of its people must also be protected. But making changes and safeguarding identity is sometimes a precarious balancing act. The key, he says, is to nurture a strong corporate culture that taps into the productive aspects of a country's culture.