Micromanager (Commentary for HBR Case Study)

George Latour considers himself a good leader. As CEO of Retronics, Latour has a mandate to grow revenues with an eye toward taking the software engineering firm public by 2006. At the behest of the chairman of the board, he has hired a new marketing director, Shelley Stern--"a thoroughbred" who, the chairman insists, just needs a little training in the business. Latour does his best to bring his new hire up to speed. He has Stern sit in on developers' meetings and accompany the sales force on client calls. He takes pains to help her correctly position marketing and press materials. But Stern never seems really to take the bit. In fact, Stern considers Latour's hands-on management style oppressive, and she's dreadfully unhappy. What's more, she is spread too thin. Yet, when she asks for help--if not additional staff, at least an outside contractor--Latour asks for a list of everything she's working on and tells her he'll help her prioritize. In this fictional case, a he-said, she-said debate erupts over competing management styles. In R0409A and R0409Z, four commentators--Jim Goodnight, the CEO of SAS Institute; Mark Goulston, a psychiatrist and the senior vice-president at Sherwood Partners; J. Michael Lawrie, the CEO of Siebel Systems; and Craig Chappelow, the senior manager of assessment and development resources at the Center for Creative Leadership--offer their perspectives on the problem and how to solve it.

• Hiring and recruitment
• Management styles