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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Fat Chance (HBR Case Study and Commentary)
內容大綱
Sid Shawn is a 10-year veteran of NMO Financial Services and a mainstay of the pensions marketing group. He's been a good, consistent worker and an invaluable resource for the salespeople and consultant relations managers. Sid also weighs 400 pounds. So when he is the only internal candidate for the customer-facing position of consultant relations manager, sales and marketing VP Bill Houglan feels that he has a tough hiring decision to make. Sid knows the company's products backward and forward, but to succeed in the new job, he would have to impress the polished professionals at major benefits consultancies. What kind of image would Sid present in face-to-face sales situations? Could he keep up with the job's physical demands and fast pace? Does Sid's weight matter? Bill wonders. With obesity reaching epidemic proportions in the United States, companies are feeling its impact on their insurance costs and their employees' health. They are increasingly compelled to adopt policies concerning overweight workers. Offering expert advice on this fictional case study in R0505A and R0505Z are Howard Weyers, CEO of Weyco, which has fired employees for smoking and is now targeting the issue of obesity at work; Sondra Solovay, a California attorney focusing on weight-related issues and the author of Tipping the Scales of Justice: Fighting Weight-Based Discrimination; Mark V. Roehling, a Michigan State University professor whose research has focused on issues of obesity in the workplace; and Amy Wilensky, author of The Weight of It: A Story of Two Sisters.