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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Enterprise 2.0: How a Connected Workforce Innovates
內容大綱
In this conversation with HBR senior editor Anand P. Raman, McAfee, a principal research scientist at the MIT Sloan School of Management's Center for Digital Business, explains why Enterprise 2.0 tools - wikis, tags, Twitter, Google searches, and the like - are transforming companies' innovation processes. Procter & Gamble, for instance, uses its Connect + Develop website not only to publicize what it knows and what it can do but to highlight what it needs. That's radical, says McAfee. And the communities that form around innovation challenges can help sift the ideas, so the best ones quickly rise to the top.