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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
The Sustainability Imperative
內容大綱
Executives know that how they respond to the sustainability challenge will profoundly affect the competitiveness of their organizations - and perhaps even their survival. Yet most are struggling with how to integrate environmental efforts into their core business strategies. Many have a hodgepodge of green initiatives but no overarching vision or plan. The problem is not that they don't see sustainability as a strategic issue. Rather it's that they think they're facing an unprecedented challenge. But there is a roadmap, say authors David Lubin and Dan Esty. They argue that sustainability is a "megatrend," a transformative change in the competitive landscape - like the rise of the quality movement in the 1970s and IT in the 1980s and 1990s - whose course can be predicted. By understanding how firms won in prior megatrends, executives can craft the strategies and systems they'll need to gain advantage in this one. The key: Companies that pulled ahead in prior megatrends developed early capabilities in leadership, tools and assessment methods, strategy development, management integration, and reporting and communication.