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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
How to Conquer New Markets with Old Skills
內容大綱
Many firms sit on the sidelines of global competition, believing they need to develop innovative products or leading brands before venturing abroad. The international success of Spanish companies like Telefonica, Freixenet, Banco Santander, and ALSA proves such thinking dead wrong. They all became global players in their industries-by excelling at old-fashioned capabilities. The Spanish firms skipped the risky, expensive strategy of opening their own facilities overseas. Instead, they extended their reach through acquisitions and alliances, focusing first on Latin America and Europe. Political and networking savvy helped them break into highly regulated or complex markets. Speed has also been a factor in their success: Rapid project execution allowed them to pull ahead of other multinationals, and with their expertise in vertical integration, they've been able to get products quickly and cost-effectively to far-flung customers. Though all these skills may be humdrum, Spanish firms have made the most of them and have become industry giants as a result.