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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
"They Burned the House Down"
內容大綱
In 2014 Sony Pictures Entertainment was subjected to the most devastating hack in corporate history. Highly sensitive data--salary details, private e-mails (some of them harshly critical of top Hollywood talent), unreleased movies--was leaked for all the world to see. For good measure, the hackers wiped out everything on Sony Pictures' servers. Then they threatened retaliation against any theaters that proceeded with the release of "The Interview," a Sony comedy involving the fictional assassination of North Korea's Kim Jong-un. In this edited interview by HBR's editor in chief, Lynton talks about the company's initial reactions: It had to keep the business operating; deal with employees who feared that their information would be made public; deal with the press, which was publishing some of the leaked e-mails; deal with the parent company in Tokyo; and deal with the FBI. He discusses lessons learned, advice for other executives caught up in similar crises, and the paramount importance of projecting "a sort of cheerleading optimism."