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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Expand the Menu? (HBR Case Study and Commentary)
內容大綱
Yolk-ay, a United Arab Emirates restaurant chain specializing in traditional Indian egg dishes, recently opened its eighth location in 10 years--but turnover is flat, and competitors are gaining market share. Should Yolk-ay go after new customers by adding vegetarian and chicken dishes to the menu? Or stick to what it's known for rather than risk diluting its brand identity? The chain's father-son owners are on opposite sides of the issue. This case includes expert commentary from Rajiv Meherish, the founder of the Dubai-based restaurant group Raju Omlet, and Anthony Ackil, a cofounder of the U.S. fast-casual chain b.good.