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Bring Your Breakthrough Ideas to Life
內容大綱
Digital advances in the past two decades have enabled more people than ever before to express creative intelligence. Yet apart from the transformation of services powered by mobile apps and the internet, few sectors have seen spectacular surges of innovation--and only 43% of companies have what experts consider a well-defined process for it. In this article the authors present a five-part framework to guide the development and ensure the survival of breakthrough ideas: Focus attention closely and with fresh eyes, step back to gain perspective, imagine unorthodox combinations, experiment quickly and smartly, and navigate potentially hostile environments outside and within the organization. The elements of this framework are not unique, but collectively they capture the critical role of reflection in conceiving opportunities, the ways in which digital tools can advance them, and the level of organizational reinvention needed in the final push to market.