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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
It's Time to Define Your Company's Principles
內容大綱
Companies need to develop strong guiding principles that go beyond generic mission statements and values, the authors argue. Well-articulated principles can provide direction for difficult decisions, especially in times of disruption. They should offer behavioral guardrails and be distinctive to the company, open to debate, transferable across the organization, and integral to its mission. Some strong principles include "Focus on the user and all else will follow" (Google), "Privacy is a fundamental human right" (Apple), and "We won't release a product until we would use it ourselves" (Tableau Software). The authors recommend that leaders begin by identifying what makes the company unique and involving employees at all levels. When communicating decisions, they should reference principles to demonstrate their relevance. Over time, principles can shape company culture and empower employees to make decisions that align with corporate strategy. In this era of complexity and uncertainty, well-defined principles can provide much-needed clarity and direction.