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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Tom Sawyer and the Construction of Value
內容大綱
The authors argue that consumer valuations of goods and services are a lot more arbitrary than we may think, and are affected by several 'arbitrary' components and biases. They describe the phenomenon of 'Tom's Law', whereby Mark Twain's Tom Sawyer discovered a great law of human behavior: that in order to make a person covet a thing, it is only necessary to make the thing difficult to attain. They introduce the concept of 'coherent arbitrariness' and show how arbitrariness is enhanced by ambiguity in a good or bad experience.