Suckers or Saviours? The Role of Consistent Contributors in Groups

內容大綱
Organizations cannot make significant gains unless some individuals within the organization take significant personal risks that catalyze effective collective action. The authors show that these individuals - whom they call 'Consistent Contributors' -- can change other group members' perceptions by modeling cooperative behavior, thereby increasing the chances for additional cooperation. These individuals, they explain, always contribute, regardless of others' choices. They describe their research findings, which indicate that characterizing consistent contributors as 'suckers' is both misleading and fallacious: indeed, their data leads them to believe that consistent contributors are actually 'saviors' rather than suckers. A serious challenge for managers, then, is the creation of contexts that encourage and support the emergence and recognition of Consistent Contributors.
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