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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Co-Creation: Harvesting the Unconscious to Create Value for Business and Society
內容大綱
Is our memory involved in the development of new insights? If so, in what ways? In this article the author attempts to connect the dots between memory and insight -- two thought processes that are normally treated independently. In so doing, he shows that the connecting thread among the dots involves the 'making of meaning', and that the needle for weaving the connecting thread is the concept of co-creation. A better understanding of this, he argues, can deepen our knowledge about consumer behavior and improve research methods and marketing practice.