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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Designing for Growth: A Tool Kit for Managers
內容大綱
Businesses would look quite different if managers thought like designers, the authors argue. For one, they would always begin with empathy - a deep understanding of their customer. Secondly, they would view themselves as creators of new-to-the-world products and services. And third, they would be in the habit of iterating their way to a solution - 'learning as they go' and incorporating the new learning into the next iteration. While many managers appreciate the power of design, a formal process has been elusive; until now. The authors describe a four-step process for bringing design thinking to life that begins with asking, 'What if?' and ends with asking 'What Works?' - the launch and learn stage. In the end, they show that an unavoidable but healthy tension will always exist between creating the new and preserving the best of the present, and as a manager, your key challenge is to learn how to manage that tension.