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Thought Leader Interview: Clayton Christensen
內容大綱
The legendary Harvard Business School Professor and disruptive innovation expert discusses the ideas in his latest book, The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty. He introduces the concept of 'market-creating innovations', which create new markets for people for whom either no products existed or existing products were unaffordable or inaccessible for a variety of reasons. These innovations transform complicated and expensive products into ones that are so much more affordable and accessible that many more people are able to buy and use them-and can transform communities. In the end, he shows that if you stay focused on serving 'non-consumers' with affordable solutions, opportunity will be vast.