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Pitching Novel Ideas: A User's Guide
內容大綱
Despite widespread agreement on the importance of creativity, leaders often fail to recognize creative ideas-or worse, reject them outright. The authors summarize research pointing to a variety of conditions that bias managers toward judging creative ideas negatively. Heeding the call for tools that aid in the recognition of creativity, they then describe their model for successfully pitching ideas in organizations, which, assuming true idea novelty, features two critical proactive behaviours on the part of the employee: idea enactment and influence tactics.