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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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Thought Leader Interview: Dilip Soman
內容大綱
Small factors in a context - whether it be in a government service, a financial institution or a retail environment - either facilitate or impede the end user in accomplishing an objective. University of Toronto behavioural economics expert Dilip Soman shows that if these factors are designed to facilitate a good decision, they are called 'nudges'. But in some cases the contextual variables actively impede activities that are in a consumers' best interest. This is called sludge, and it exists in all walks of life. He discusses where sludge is most common, the biases it targets, and what to do about it.