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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Innovation 2.0: Experiment to Improve, Not to Prove
內容大綱
Innovators who experiment solely to validate their idea are making a dangerous mistake, and the authors point to the inventor of the Segway as a prime example. The purpose of experimentation should always be twofold, they say: to test an assumption and learn from the testing, so you can decide whether to persevere, pivot-or pull out. They show how 'radical innovators' use experiments to validate and investigate. Their investigation is a more open-ended form of experimentation, designed to illuminate overlooked factors or preferences. Most importantly, it leaves room for unexpected insights to emerge along the journey to product launch.