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最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
The Truth About Competition
內容大綱
Most people believe that business competition takes place between companies: Boeing vs. Airbus; GM vs. Toyota; and Amazon vs. Google. But the author argues that there is a better way to think about competition: It happens at the front line more so than at head office. Customers choose between products and services that hold the potential to meet their needs; and they have a limited amount of concern for who brings that product or service to their front line-let alone the layers between the product on the shelf and where and by whom it is made. He discusses four outcomes that must be addressed in every business strategy today, including 'the layers you should drop' and 'the products and services you should add.' In the end he provides a strong argument for proactively structuring corporate strategy from the front line back.