學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Natura and Matilde: Friendly Neighbors
內容大綱
Natura is a company in the personal care, health, and make-up industry in Brazil. In the early 1990s, as part of its "good corporate neighbor" policy, the company made sporadic contributions to the communities surrounding its manufacturing plants and office premises. Natura's collaboration with the Matilde Maria Cremm public school, located near its Itapecerica da Serra plant, followed that pattern as well. By 1992, this association had all the characteristics of a traditional philanthropic collaboration, consisting of cash and in-kind donations made by the company to respond to specific school needs. However, Natura's management was not satisfied and regarded company contributions as patronizing. They approached their school counterparts to propose a new kind of relationship that would yield deeper and sustainable results. Both partners wanted the school to become a transformation agent in its community. They sought the assistance of CENPEC, a civil society organization devoted to strengthening public education. Matilde, a school located in an outer section of a county surrounding the state capital, managed to turn into one of the top five schools in that region of the Sao Paulo state.