IDEC and the Saga of Self-Sustainability

IDEC, the Brazilian Consumer Protection Institute, is a nongovernmental organization created in 1987 by a group of volunteers aiming to promote consumer rights and build consumer awareness mainly through information and education in collective action and prevention. IDEC's activities were conducted largely by volunteers. The institute prioritized a financial sustainability strategy focused on raising funds among foundations and cooperation agencies. When this system proved insufficient, the organization resorted to membership fees. It also continued to pursue funding from financing entities, enabing IDEC to develop the capability to diversify activities like comparative product tests, the publication of books and manuals, and class actions representing consumer interests. Along with the growth went an increasing formalization of IDEC's organizational structure and a rising professionalization of its team. However, IDEC failed to develop strategies and activities toward its sustainability and, thus, became overly dependent on project funds. Aiming to regain a perspective of long-term survival, in late 2003 IDEC developed a business plan, the purpose of which was to become a self-sustaining organization by increasing revenues from the sale of memberships, products, and services. The dilemma IDEC faced was whether to implement the business plan, as it could transform IDEC into a provider of services for paying customers, which clashed with its orginal objective that underlay its creation. How can IDEC balance economic and social value?

• Business plans
• Corporate social responsibility
• Financing
• Organizational change
• Organizational values
• Business growth
• Organizational structure and design