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POSCO: Corporate Citizenship
內容大綱
South Korean steelmaking giant POSCO in 2021 had become a global company with businesses in 52 countries. In 2018, POSCO's new chairman and CEO had inaugurated a broader business philosophy, espousing "Corporate Citizenship" practices as a way for the company to give back to society, beyond the production of steel or creation of jobs. This philosophy included new principles, innovative R&D, action plans, and internal and external cooperation to address climate change, sustainable development, safety, economic and social assistance programs, and cultural facilities-all connected to this broader goal of being good global and local citizens. South Korean citizens had long viewed the company as the bedrock of Korea's industrialization, and a symbol of national pride and "can-do" spirit. Would South Koreans, along with POSCO's internal and external stakeholders, embrace this new management approach, and the company's new cultural identity?