學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
Cummins Inc. in 2023: Toward Destination Zero. The Massive Energy Transition
內容大綱
How would Cummins Inc., a global leader in internal combustion engines, map out a strategy for the great energy transformation ahead-one that would grow the company while addressing the twin challenges of climate change and the world's insatiable need for power? Cummins Inc., founded in 1919, had become a leading designer, manufacturer, and distributor of internal combustion engines, power generation systems, and related parts and technologies. The case study discusses the strategic thinking behind Cummins' goal of Destination Zero, the company's zero-emissions target for 2050, and the interim steps, partnerships, innovation, and customer education needed to reach that goal. Cummins technology was integral to light-duty trucks, medium-duty trucks, heavy-duty trucks and buses; the company's engines were widely used in industries such as construction, mining, marine, and oil & gas. Major customers included original equipment manufacturers such as Daimler Benz, Navistar, Volvo, Paccar, and Tata. Evolving the Cummins product portfolio would require a series of interim goals, and juggling continual improvements to core engine products while building out zero-emissions solutions.