How to Be a CEO for the Information Age

This is an MIT Sloan Management Review article. Today's vast array of Web applications for supply chain integration, sales force automation, work group collaboration, and the sale of everything from equities to automobiles makes it perfectly clear that information technology has evolved beyond the role of mere infrastructure supporting business strategy. In more and more industries today, IT is the business strategy. Unfortunately, many CEOs are ill-equipped to manage effectively in the Information Age. The problem has less to do with IT literacy than with a range of behaviors and attitudes that cause such CEOs to shirk their IT responsibilities. By their actions, many CEOs send negative signals about IT's role to other leaders in their organization, who then repeat the behavior. Companies with such leaders frequently fail to reap business advantage from information technology. The authors describe seven types of CEOs and their behaviors and attitudes toward IT and explain why all but one are decidedly unfit to lead companies in the Information Age. Only the "believer CEO" is ready to play a constructive role in his or her company's use of IT. Believers understand that IT enables strategic advantage and demonstrate such beliefs in their daily actions. Believers are involved in IT decision making and are proactive in addressing IT problems and opportunities. They seek advice from a variety of sources, study the IT strategies of competitors, and set examples for others managers in their company to follow. Using examples, the authors explain how believer CEOs play a critical role in their corporate IT strategies, how they craft IT-savvy organizational cultures, and how these actions benefit their businesses. The authors prescribe a variety of methods for leaders to address their shortcomings and master the techniques of believers.

• Managerial behavior
• Organizational behavior
• Corporate strategy
• Leadership
• Executives
• IT management