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How Storytelling Builds Next-Generation Leaders
內容大綱
This is an MIT Sloan Management Review article. In recent years, the need to develop next-generation leaders--people who can translate strategy into results and core values into day-to-day behaviors--has become the paramount challenge for many CEOs and their top teams. Yet, most executives admit that they are failing at the effort. For more than a decade, Douglas A. Ready, founder of the Massachusetts-based International Consortium for Executive Development Research, has led a series of large-scale studies to identify the most pressing leadership development challenges in more than 40 global companies. He has found that storytelling by a company's senior executives is a powerful way of developing new leaders. In a corporate setting, storytelling is hard work that requires careful planning and preparation; it does not involve "winging it" or telling war stories about past successes. Identifies and explains the five ingredients of effective stories and presents a case study. Outlines how top teams can implement a storytelling leadership program.