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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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Disruption Opportunity
內容大綱
This is an MIT Sloan Management Review article. Established businesses usually consider innovation as an attack to be met with defensive measures. And, indeed, disruptive technologies and business models have toppled many established industry leaders and will likely continue to do so. The real story behind disruptive innovation, however, is not one of destruction, but its opposite: In every industry changed by disruption, the net effect has been total market growth. Moreover, disruption can be a powerful avenue for growth through new market discovery for incumbents as well as for upstarts. There are several keys to the successful navigation of this growth path: to recognize that disruption is not an immediate phenomenon--it can take years and even decades before the upstart business encroaches heavily on the established market; to find new customers who are eager to be served by the disruption; and to build an organization that is capable of serving the new customers. The author explains each aspect in detail, drawing on extensive research involving online newspapers, minicomputers, cardiology, and semiconductors.