Avoiding the Alignment Trap in IT

This is an MIT Sloan Management Review article. For many years now, companies seeking to deliver higher business performance by harnessing IT have focused on alignment--the degree to which the IT group understands the priorities of the business. In practical terms, that means there must be shared ownership and shared governance of IT projects. However, the authors contend that their research reveals a troubling pattern: Even at companies that were focused on alignment, business performance dependent on IT sometimes went sideways, or even declined. That's because underperforming capabilities are often rooted not just in misalignment but in the complexity of systems, applications, and other infrastructure. The complexity doesn't magically disappear just because an IT organization learns to focus on aligned projects rather than less aligned ones. On the contrary, the authors say, in some situations it can actually get worse. Costs rise, delays mount, and the fragmentation makes it difficult for managers to coordinate across business units. The research also showed that almost three-quarters of respondents are mired in the "maintenance zone." IT at these companies is generally underperforming, undervalued, and kept largely separate from a company's core business functions. Corporate management budgets the amounts necessary to keep the systems running, but IT doesn't offer enough added value to the business and often isn't expected to. Drawing on the experiences of Charles Schwab & Co., Selective Insurance Group, De Beers, First Data Corp. and National City, among others, the authors identify a group of best practices that constitute "IT-enabled growth."

• Marketing
• IT management