學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
How Facts Change Everything (If You Let Them)
內容大綱
This is an MIT Sloan Management Review article. Edward R. Tufte, author of The Visual Display of Quantitative Information and other classics of information visualization, says that businesses would think better, make better decisions and present themselves more powerfully if they would only learn to talk -both among themselves and externally -in facts. To present themselves and their products better and more honestly, Tufte recommends that companies concentrate on delivering facts (rather than pitches), deliver as many of those facts as they can, not count on the marketing department to make it happen, and look to news sites and scientific publications for models of success. In particular, he argues that Google Inc. is where most companies should turn for design inspiration, and Tufte continues his examination of the corrosive influence that he says presentation software has on thought. Following his big ideas about information presentation, he says, will help companies differentiate themselves.