學門類別
哈佛
- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
- Finance
- Operations Management
- Strategy
- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
- Service Management
- Sales
- Economics
- Teaching & the Case Method
最新個案
- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
- Quality shareholders versus transient investors: The alarming case of product recalls
- The Health Equity Accelerator at Boston Medical Center
- Monosha Biotech: Growth Challenges of a Social Enterprise Brand
- Assessing the Value of Unifying and De-duplicating Customer Data, Spreadsheet Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
- Happiness Capital: A Hundred-Year-Old Family Business's Quest to Create Happiness
GE and the Culture of Analytics
內容大綱
This is an MIT Sloan Management Review article. Oil & Gas is GE's fastest growing business, with revenues of $15 billion. It competes in high-growth markets and creates products like the recently launched first subsea compressor that utilize GE's broad technical capabilities. Measurement & Control, a division of Oil & Gas, covers a swath of industries and applications, according to its website, including sensing, asset condition monitoring, controls and instrumentation. But Oil & Gas, along with the rest of GE, is also betting heavy on analytics. The company announced this summer the first-of-its-kind cloud platform for collecting, storing and analyzing large scale machine data, to handle the massive data from the coming Industrial Internet. GE is also applying that analytic rigor to innovate internally - and drive commercial change. Philip Kim, (former) marketing operations leader for Measurement & Control , discusses how GE uses data to continuously improve performance - whether that's to grow sales, decrease costs or improve performance-- and in the process, democratizes analytics.