How to Catalyze Innovation in Your Organization

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The authors argue that executives need to better support emergent innovation to supplement planned new product or service development activities. Successful service, product, or process innovations within large, complex organizations are, the authors contend, very much a social phenomenon. This is why organizations that are routinely innovative are intentional about enabling individuals to engage and connect in ways that trigger and expand ideas. How can organizations best connect employees in ways that more systematically unleash emergent innovation? The authors'research suggests that part of the answer lies in the power of network structures and the ability of organizations to create what the authors call adaptive space. They define adaptive space as the network and organizational context that allows people, ideas, information, and resources to flow across the organization and spur successful emergent innovation. Adaptive space works by enabling ideas generated in entrepreneurial pockets of an organization to flow into the operational system to generate innovations that lead to growth. Adaptive space within organizations is fluid and can shift based on need. Companies create adaptive space through environments that open up information flows and enrich idea discovery, development, and amplification. That can be done in a number of ways. For example, the nonprofit research corporation Noblis created adaptive space through an internal crowdsourcing initiative, while General Motors has generated adaptive space through events that bring together people from different parts of the organization. Using network analysis and data collected from more than 400 interviews, the authors found that innovation leaders within an organization engaged with experts, influencers, and decision-makers through different phases of an innovation's journey, and in the process managed to substantially expand the impact of their innovation and streamline its acceptance as it moved from
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